SMOKING IS GOOD

A cigarette with a brown filter and white body lying horizontally on a white background.

80cm long

Originally meant for a project about saving the endangered bumble bee. The cigarette is the equivalent of what a human should smoke within 1 second to feel what a bee feels when eating the pesticides used on our crops. They get paralyzed and are unable to look for food, resulting in death from starvation.

A white lighter with a signature and the words "Tea Bee" written on it.

A white lighter with black text that reads, 'This lighter is meant for everything, but a cigarette'.

This project is about how anti-smoking advertisements have an opposite effect on the consumer. Some even highlighting how good a cigarette feels and how irresistible they are, and then still have the audacity to continue to say “never start it’s not worth it, don’t be like me”.

Actors: Jasper Kalsbeek, Tibor Plantema, Imre Plantema